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week in review - latest product and solution launches address range of mobile ad




the big playersfacebook has confirmed rumours that it is testing a button to ‘downvote’ a post. users will be able to not only hide certain comments by downvoting, but also report the posts to facebook.facebook has just adapted its advertising metrics to help companies improve their insights int...



week in review – what happened in mobile advertising this week




this week, we’ve seen a lot of exciting product launches and tech innovations across the mobile advertising sector. here’s what’s been happening.media company matomy, launched its first mobile premium private marketplace with mobfox. the pmp is to offer data-driven traffic acquisition for ad...



week in review – what happened in mobile advertising this week




the interactive advertising bureau has been on a bit of a research roll this week. let’s start with their latest forecast on mobile ad revenues which reached €63 billion in 2016 – a jump of 60.5% from 2015 (€39 billion). mobile display was largely responsible for the boost growing to 64.1%.m...



week in review – what happened in mobile advertising this week




the interactive advertising bureau has been on a bit of a research roll this week. let’s start with their latest forecast on mobile ad revenues which reached €63 billion in 2016 – a jump of 60.5% from 2015 (€39 billion). mobile display was largely responsible for the boost growing to 64.1%.m...



mobile advertising network exoclick launches native advertising format




mobile advertising network, exoclick, has launched a new native advertising format across its platform. native advertising formats have been gaining ground over the last few years as they fit in more easily with publisher content and offer higher click-through rates. consumers are said to interact ...



week in review – what happened in mobile advertising this week




facebook this week made it easier for consumers to stream videos without eating up their data plans. the social media network is currently testing a feature it calls instant videos that downloads and caches videos to a user’s phone when a wifi connection is present. that means users can view them ...



week in review – what happened in mobile advertising this week




this week has been all about mobile advertising fraud. find out the latest below.there’s been some good news for mobile advertisers this week, particularly when it comes to ad fraud. research from the association of national advertisers (ana) and white ops found that ad fraud across apps and the...



week in review – what happened in mobile advertising this week




facebook has officially merged its messenger day with facebook stories and whole thing is called “stories”. now, the posts will show up across both apps. but if a user has already seen a story in facebook, they won’t see it again in messenger. facebook said that the transition was part of a mo...



appsflyer presents solution to combat sophisticated mobile advertising fraud




advertising fraud is $16.7 billion problem for the industry. now, appsflyer, the mobile attribution and marketing analytics company, has launched its active fraud insights 2.0 platform to help combat the issue.the platform taps metadata from 98% of global mobile devices to detect and prevent more ad...



week in review – what happened in mobile advertising this week




this week, three of the largest technology and advertising companies announced revenue results. some of them did better than others. here’s a little summary.google alphabet announced earnings at the start of the week, boosting its ad revenue by 18% to $22.7 billion. total revenue increased 21%, la...



week in review - what happened in mobile advertising this week




snap incplans to revamp its messaging app snapchat following the announcement of $443 million losses for the latest quarter. the company reported revenue of $182 million for the third quarter. it also admitted that the profit loss was due to a drop in advertising prices as well as excess spectacles ...



new and noteworthy mobile advertising product launches – aerserv, applift and ad




aerserv integrates with google’s doubleclick audience management technology for mobile publishers and marketers, aerserv, recently partnered with google for its exchange bidding solution. that means mobile publishers who are using doubleclick for publishers will gain instant access to aerserv’s ...



nielsen launches new youtube mobile advertising measurement product




data and measurement company, nielsen, has rolled out ad measurement for the youtube mobile app via nielsen digital ad ratings. the latest tool allows advertisers to choose from independent or comprehensive cross-device measurement of ad audiences on youtube’s mobile app or desktop site.in additio...



pinterest launches promoted app pins to boost mobile app-install advertising




pinterest has finally officially rolled out its promoted app pins advertising product. the company had been testing the app-install ads since july 2016 with various brands.promoted app pins is now available via the company’s ads manager and its api.the company has managed to rapidly triple revenue...



google rolls out mobile native advertising on adsense




google has finally rolled out native adverts for mobile advertisers across its adsense platform and it’s about time. native adverts have become quite the norm among mobile advertisers as they blend into background content more easily.the new adsense native ads are available across three categorie...



snapchat is the next big digital advertising giant




cheetah mobile, the chinese app developer, just released its own insights on the rise of snapchat and it’s got a surprisingly different perspective. according to cheetah, 2017 is the “age of snapchat”. the prediction can be attributed due to snapchat gaining in popularity among advertisers a...



snapchat is the next big digital advertising giant




cheetah mobile, the chinese app developer, just released its own insights on the rise of snapchat and it’s got a surprisingly different perspective. according to cheetah, 2017 is the “age of snapchat”. the prediction can be attributed due to snapchat gaining in popularity among advertisers a...



mobile advertising now accounts for 99% of all online advertising growth




mobile advertising is on a roll. ad spend of the format in the uk grew 45.4% to £3.9 billion in 2016, accounting for 99% of online advertising growth. according to the latest advertising association/warcexpenditure report, 86% of mobile advertising’s current market value has been created over j...



mobile advertising now accounts for 99% of all online advertising growth




mobile advertising is on a roll. ad spend of the format in the uk grew 45.4% to £3.9 billion in 2016, accounting for 99% of online advertising growth. according to the latest advertising association/warcexpenditure report, 86% of mobile advertising’s current market value has been created over j...



pubmatic expands header bidding solution for mobile apps




mobile web publishers who opt for header bidding solutions see an average 50% boost in their ecpms.now, pubmatic, the publisher and digital media software solutions firm, has expanded its header bidding solution for mobile app advertising. since its launch in 2012, the header bidding technology has ...



week in review – what happened in mobile advertising this week




this week, header bidding has seen a bit of a boost with amazon being integrated by two major mobile ad companies as part of its cloud-based header bidding solution amazon publisher services. rubicon project and pubmatic both announced integration with the transparent ad marketplace to help publish...



week in review – what happened in mobile advertising this week




facebook has an audience reach problem. a new report from the video advertising bureau suggests that the discrepancy may be even more prevalent. according to the vab, facebook’s advertising reach actually outpaces us census data for every single state in the us from 3% to a whopping 42%.shazam, ...



week in review - what happened in mobile advertising this week




surprise, surprise – facebook had yet another successful quarter with advertising revenues at $10.1 billion, up 49% from $6.82 billion in 2016. mobile advertising generated 88% of the company’s ad revenue for q3 2017 – up from 84% in 2016. facebook also reported 2.06 billion monthly active use...



new mobile location data guidelines may guide improved industry decision-making




location-based ad targeting and measurement has been given a set of new guidelines. produced by the media ratings council (mrc) together with the interactive advertising bureau (iab) and mobile marketing association (mma), the latest guidebook examines the reach of geo-data for mobile adverts.with t...



the week magazine launches television advertising campaign




the week has launched a major new tv advertising campaign which will run across sky channels in the run-up to the general election. the adverts will be broadcast for a month and are part of a multimillion pound investment into the magazine. the campaign stresses the week’s core benefit of balanced...