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campaign logic: hero-ising a healthy beverage




trending on bs you are here: home » specials » strategistcognizant: first at the starting linebusiness standardtetley's ad claims vitamins-filled super green tea can help one live up to superhero expectationsritwik sharma  march 13, 2017 last updated at 00:00 istcampaign logic: hero-ising a healt...



campaign logic: hero-ising a healthy beverage




trending on bs you are here: home » specials » strategistvantage point: insights from cutting-edge researchbusiness standardtetley's ad claims vitamins-filled super green tea can help one live up to superhero expectationsritwik sharma  march 14, 2017 last updated at 00:08 istcampaign logic: hero-...



behind the scenes: philly 'soda tax' passed on reveneue appeal




after years of attempts, passing of philadelphia's "soda tax" came down to appealing to people's purse strings, not their health, according to a new drexel university study.jonathan purtle, drph, assistant professor in the dornsife school of public health, led the study that took a behind-the-scenes...



recipe: coconut panna cotta | kitchn




(image credit: joe lingeman) not to be too brazen here, but coconut panna cotta is the perfect dessert. need something stunning for a dinner party that is gluten- and dairy-free? coconut panna cotta can be dressed up a bit with coconut flakes and some chopped pineapple and become a show-stopper. wan...



pepsi to lay off 80 to 100 workers due to new beverage tax in philadelphia




ap | pti  |  philadelphia  march 2, 2017 last updated at 03:23 ist



no-bake key lime pie cupcakes




see how darling these key lime cupcakes are? a cheesecake-meets-key-lime-pie filling makes these no-bake cuties the perfect light and refreshing dessert for a beautiful spring brunch or porch party. the gingerbread cookie crust brings the zing to these tangy, tart, and creamy key lime pie minis. top...



better coffee: these 7 products can help make a better cup




coffee pots are seen on the counter of the cafe express coffee house october 1, 2004 in evanston, illinois. tim boyle—getty imagesthere are plenty of reasons that we have to get out of bed on weekday mornings, but often very few reasons that we actually want to. a good cup of coffee, however, can...



coca-cola is my secret to battling traveler’s tummy




as an avid traveler, i often get asked for my best tips. well, here's one: coca-cola. yes, my friends, the same carbonated beverage that can actually clean your toilet has become my preferred partner in crime when i travel. i swear by this brown, bubbly liquid to protect against food-related tummy t...



yuengling’s harry potter flavor butterbeer ice cream




muggles who've been dreaming of enjoying a mug of lightly boozy butterbeer at the three broomsticks in hogsmeade might not have their wish coming true any time soon. but, thanks to pennsylvania-based yuengling's ice cream, they can drown their sorrows in a pint of butterbeer ice cream. author j.k. r...



'low-content' nutritional claims on packaged goods misleading for consumers




philadelphia, pa, march 15, 2017 - no fat, no sugar, no salt? what does it mean? today, supermarket shelves are filled with products that make a variety of claims related to their perceived health benefits. as many americans try to make better food choices, companies have been quick to adopt packagi...



dutch coatings firm akzonobel rejects second ppg takeover bid




photo: akzo nobelcoatings and paints group akzonobel has rejected out of hand the expected second sweetened takeover bid by its us rival ppg industries.ppg offered €88.72 per share which equates to €22.4bn, €1.5bn more than its first bid for akzonobel on 2 march.akzonobel again termed ppg’s ...



dutch coatings firm akzonobel rejects second ppg takeover bid




photo: akzo nobelcoatings and paints group akzonobel has rejected out of hand the expected second sweetened takeover bid by its us rival ppg industries.ppg offered €88.72 per share which equates to €22.4bn, €1.5bn more than its first bid for akzonobel on 2 march.akzonobel again termed ppg’s ...



the wine club: the highs and lows of spirits




by clubbing wines (and beer) with spirits in its recent ruling on the location of  retail shops, bars and restaurants across india, the supreme court has done a disservice to the cause of differentiating low-alcohol beverages  from high-strength spirits. it is recognised worldwide that wine is a l...



graphic design: directv’s super saturday night




for the past two years, life & thyme has been publishing stories on a weekly basis, covering food culture and the people behind it exclusively on their website. they have interviewed chefs, bakers, restaurateurs, farmers, coffee roasters, cocktail designers, handcrafted apron makers, ice cream maker...



you can share the taste of lemonade through the internet




the result clearly isn't the same as cloning the lemonade outright. testers noted that this digital reproduction wasn't as sour as the real thing. we'd add that lemonade is an ideal subject for a test like this, since it's very simple and relatively easy to imitate.however, that it's close to the re...



ppg confirms it will press on with bid for akzonobel




photo: akzo nobelppf industries has confirmed it will press on with its bid for dutch rival akzonobel, the us paints and coatings group said in a statementon wednesday.ppg had until thursday to confirm the move to dutch bourse watchdog afm or totally drop the plan for six months. ppg chairman michae...



ppg confirms it will press on with bid for akzonobel




photo: akzo nobelppf industries has confirmed it will make press on with its bid for dutch rival akzonobel, the us paints and coatings group said in a statementon wednesday.ppg had until thursday to confirm the move to dutch bourse watchdog afm or totally drop the plan for six months. ppg chairman m...



these copper moscow mule mugs are only $29 right now




today feels like the first day of summer in new york, even though it's february. if you, like me, are suddenly craving a cold beverage in hand, i have just the accessory that will keep the vision alive until it's actually july. these two copper mugs (plus a cute matching shot glass!) are on sale rig...



5 non-boring ways to eat yogurt for breakfast




does yogurt go on your grocery list on autopilot? you don't have specific plans for it, but you know it will at least get eaten with berries and granola. i'm guilty of this and find myself eating it with berries day after day until i'm bored to death. so i'm challenging myself to a better, non-borin...



harry potter: butterbeer ice cream internet reactions




although none of us will ever be treated to the experience of drinking a foaming mug of butterbeer at the three broomsticks in hogsmeade, at least we have the option of going to town on a pint of ice cream inspired by the magical beverage.thanks to the pennsylvania-based yuengling’s, harry potter ...



how to make an easy no-bake cheesecake




i'm going to present a polarizing thesis here and do my best to defend it: no-bake cheesecake is actually better than traditional cheesecake. besides being easier to perfect, no-bake cheesecake is more flavorful without the long bake and more easily adapted to upgrades like fruit or chocolate flavor...



akzonobel prepares to ward off ppg bid, shores up defences




photo: akzo nobelthe beleaguered paints, coats and chemicals concern akzonobel is building up its defenses in the netherlands against a hostile bid from its us-based sector rival ppg, the financieele dagblad said on monday.the dutch company is seeking help to shore up its defenses against the bid th...



recipe: café con leche pops




you can't talk about breakfast in cuba without talking about coffee, a truth that still holds strong when you talk about breakfast in miami. be it cafecito or café con leche or any of the coffee drinks that fall in between, coffee is an important part of the morning meal, with café con leche, a dr...



5 ways to pamper your kids on a snow day




snow days with kids aren't what you might call relaxing. in fact, some parents have been known to, shall we say, flip out over the prospect of holing up with their youngsters for umpteen hours of cartoons, play-doh crumbles all over the floor, and fights about how big so-and-so's thumb is compared t...



how to make classic irish coffee




irish coffee is a cocktail of sweetened coffee, irish whiskey, and whipped cream that is not only acceptable but also expected as a morning treat on holidays. sure, st. paddy's day sees a lot of irish coffees, but we also enjoy them on black friday (staying home, skipping shopping) and on both chris...