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rockerbox launches new marketing platform that focuses on audience behaviours




rockerbox, the recency marketing company, just presented its recency marketing platform, which lets advertisers check out user behaviours and improve customer acquisition campaigns accordingly.the company was launched in 2013 by two ex-appnexus engineers who realised that the last 60 minutes of a co...



soundcloud introduces the upload, a personalized way to discover new music




the truth is i never keep my music subscriptions for long. i keep listening to the same collection of songs and it would probably be cheaper to just buy them individually. this is exactly why companies are trying to help you constantly discover new songs. enter the upload, soundcloud’s solution fo...



pinterest expands niche targeting options for digital and mobile advertisers




pinterest has now made over 5,000 interests and topics available for advertisers to target using its “taste graph”. the new list enables brands to reach niche audiences. however, the overall number of niches has been expanded significantly. originally, pinterest launched a list of 400 interests ...



targeting existing brand buyers can boost return on advertising spend, new resea




despite the advances in digital and mobile marketing, many consumer-packaged-goods (cpg) marketers are still not aware of what makes up the best audience. together with nielsen catalina solutions (ncs) and viant, joel rubinson at rubinson partners aimed to offer further insight into this issue by te...