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jalaj gupta, business head at adacts digital talks mobile affiliate marketing




jalaj gupta is a business head at adacts digital, where he’s responsible for ad sales (cpc, cpi and cpm model-based), increasing mobile-site traffic, revenue generation and more. what is adacts and how are you positioned in the market?adacts is a global mobile marketing company that aims to help...



facebook's biggest business-to-business campaign soon




social networking giant facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform's smartphone users. according to a report in adweek on sunday, the facebook brand campaign to be launc...



basf doubles mobile emissions catalysts capacity in india with new facility




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]



6 obvious reasons why you should extend your online marketing to mobile




 in the last 15 years, all businesses have been greatly impacted by a revolution that has radically transformed the way they work. the digital economy has changed our behaviour and opened up new growth opportunities and markets that were previously unimaginable.big data has taken centre stage, alon...



cheetah mobile announces rebranded mobile advertising business




cheetah mobile inc., the mobile utility and content app developer, has just rebranded its mobile advertising business as cheetah ads. the company says that the rebrand combines its utility apps and mobile content under a single hood with a focus on launching vertical video ads to match mobile moment...



kantar millward brown expands ignite network for enhanced mobile marketing insig




kantar millward brown has expanded its brand marketing analytics platform – the ignite network. the platform offers global research to boost brand creation and now has one of the largest mobile panels in the industry with over three million us panelists. this should drive new mobile marketing ins...



applause 2017 returns to spain for its 2nd edition




applause, the 1st international congress of mobile growth and app marketing in spain, returns next saturday may 27 to barcelona and celebrates its 2nd edition in one of the most emblematic places of the city: w barcelona.2016 has been a key year that consolidated the growth of the app marketing mark...



cheetah mobile officially launches cheetah ads in europe to reach millions of mo




cheetah mobile, the mobile utility and content app developer has launched cheetah ads in europe and showcased the new division at advertising week europe.the company says that ads works with cheetah mobile’s app portfolio in addition to partner musical.ly to offer full-screen adverts across a ser...



mpire network visits the app promotion summit & mobile apps unlocked




are you wanting to take your app marketing to the next level?mpire network will be exhibiting at two of the most renowned app marketing events of the year: the app promotion summit (aps) and mobile apps unlocked (mau).first up, mpire is heading to new york city for aps on the 6th of april 17. locate...



stahl to acquire basf's leather chemicals business




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]



hanjoo lee, general manager at yeahmobi sk, on the south korean mobile market




we interviewed the head of yeahmobi south korea, hanjoo lee, on the south korea digital market.emarketer, the market research company, named the top 10 fastest growing digital economies worldwide: india, china, mexico, russia and south korea were on the list. the ranking is based on multiple criteri...



hanjoo lee, general manager at yeahmobi sk, on the south korean mobile market




on the prospective of the south korea digital market, and the source of its growth, we interviewed the head of yeahmobi south korea, hanjoo lee.emarketer, the market research company, named the top 10 fastest growing digital economies worldwide: india, china, mexico, russia and south korea were on t...



maria bengoechea joins kimia as head of advertising




kimia is proud to announce the hiring of maria bengoechea as head of advertising. maria is a digital marketing veteran bringing over 10 years experience in the industry. maria lastly served as client services director at matomy media group in their madrid offices.  during her 6 years at the company...



yaron tomchin, ceo of mobupps talks mobile advertising




yaron tomchin is ceo at mobupps company. management professional with deep knowledge in the online advertising industry. expert in setting up new business and international cooperation. develop and manage the ad network’s business prospects while leading the company’s clients and partners relati...



un steps in to end marketing war over what 5g means




with mobile operators’ marketing departments already throwing around claims about their 5g services, the united nations is weighing in with its definition of what qualifies a network as next-generation.verizon wireless will begin delivering “5g” service to select users in 11 u.s. cities in mid...



pubmatic announces new hires for global mobile product technology expansions




pubmatic, the automation solutions company, has just announced a few new key hires for its offices in the us, emea and apac regions. the appointments include philip buxton who joins the emea location as vp of international marketing to drive pubmatic’s global expansion strategy and help innovate i...



global oil industry: what's there for india in 2017?




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]



shell divests oil sands interests in canada for $7.25 bn




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]



synthomer buys perstorp oxo belgium for € 78 million




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]



dow polyurethanes to expand manufacturing capacity by 50% in india




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]



appsflyer global performance index shows the value of mobile video ads




in the highly competitive app market, user retention has become a primary focus of mobile tech companies. in a recent report, the current status of user retention should alarm mobile marketers. with just 10-12% of users continue to be active seven days post-download, a mere 4-5% will continue to use...



lupin receives us fda approval for tobramycin inhalation solution




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]



ever wonder why sony phones in us have fingerprint sensors disabled?




don mesa, head of marketing of north america for sony mobile us, explains – once more – why the company disables fingerprint sensors in xperia devices launching in the us. the bottom line is that while sony’s justification is still as vague as ever, it probably has something to do with patent ...



ever wonder why sony phones in us have fingerprint sensors disabled?




don mesa, head of marketing of north america for sony mobile us, explains – once more – why the company disables fingerprint sensors in xperia devices launching in the us. the bottom line is that while sony’s justification is still as vague as ever, it probably has something to do with patent ...



chemicals & plastics sector to achieve 15% growth in 3 years: ananth kumar




commercial feature is a business standard digital marketing initiative.the editorial/content team at business standard has not contributed to writing or editing these articles.for further information, please write to [email protected]