Laxaro

View the latest news and breaking news today

leading advertisers join world federation of advertisers to address digital ad issues - Search

leading advertisers join world federation of advertisers to address digital ad issues Searched from official sources arount the web with simple content and resource link From any languages in different countries.



leading advertisers join world federation of advertisers to address digital ad i




some of the leading global advertisers including procter & gamble, unilever, mastercard, and diageo have come together to join the world federation of advertisers (wfa) to create an improved framework for an improved digital advertising ecosystem.the wfa’s media charter has launched ‘principles...



74% of advertisers and publishers agree




92% of consumers are now watching videos online every day, with 88% viewing more video than they did a year ago. these figures are testament to digital and mobile video growing at an incredible pace.according to a new report from aol advertising, digital video will see a large increase in ad expen...



an incomplete guide to combating mobile ad fraud




aside from several technical hurdles that slow down mobile advertising industry growth, there is one that is about a human factor and the name to it – fraud. according to the research conducted by association of national advertisers, in 2016 fake traffic and bot-generated clicks cost the industry ...



over half of advertisers in the uk believe immersive mobile video ad formats dri




45% of advertising buyers expect to increase their digital video spend by at least 25% this year, according to the latest state of the industry video uk report by aol advertising.largely driven by advances in technology and at the expense of tv, the rise in mobile and digital video is making a mark ...



facebook starts verifying political advertisers in the us




starting today, anyone based in the us running an electoral or issue ad will have to run through the authorization process to provide a government-issued id and mailing address. then facebook confirms identity by mailing a letter with a unique access code that only the advertiser's page admin accoun...



70% of media companies consider brand safety to be a core issue in digital adver




whilst media transparency, including ad spending and agency supply agreements, remains a key issue for many brands, new research suggest that companies have begun to take action after publication of the association of national advertisers‘ media transparency report.according to the world federati...



72% of mobile and digital advertisers are concerned about brand safety




despite programmatic ads now representing four out of five us digital display dollars, a whopping 72% of brand advertisers are concerned about brand integrity and controlling their digital display placement when buying programmatically. according to research from the chief marketing officer (cmo) co...



take1 solutions to reach your video marketing goals




2018 saw digital retail face an elevated competition, with big challenges hanging over rich opportunities. in a rough battle for consumers’ attention advertisers are going out and beyond, but the road to success is rocky and that’s why it is crucial to pave your way hand in hand with the best.ta...



take1 solutions to reach your video marketing goals




2018 saw digital retail face an elevated competition, with big challenges hanging over rich opportunities. in a rough battle for consumers’ attention advertisers are going out and beyond, but the road to success is rocky and that’s why it is crucial to pave your way hand in hand with the best.ta...



facebook: if you want to buy a political ad, you now have to be “authorized”




enlargeshare this storyview more storiesas part of a slew of recent changes stemming from the cambridge analytica scandal, facebook announced friday that it would require advertisers to be "authorized" before they could post political ads.the new policy comes just a few months after facebook announc...



advertisers misjudge effectiveness of traditional media in favour of digital




advertisers may be grossly undervaluing traditional advertising media such as radio and newspapers in favour of online video, according to new research by ebiquity uk commissioned by radiocentre, uk.the report measured advertiser and agency perceptions of the effectiveness of different types of medi...



although ad expenditure on mobile is up, privacy and brand safety remain core co




when it comes to reaching the right person at the right time, mobile appears to be the new standard in advertising. according to advertiser perceptions 2018 mobile intelligence report, 64% of advertisers increased their mobile spend over the past 12 months.another two-thirds of marketers also estima...



roas for mobile campaigns increased 30% through 2016




the average return on ad spend (roas) in 2016 for mobile campaigns grew 30% compared to 2015 and almost 50% when compared to 2013.that’s according to new research from identity solutions provider, 4info, which just provided its third annual benchmark report based on 248 studies and 138 brands to h...



advertisers raise pitch for toxic-free content on google, facebook, youtube




the world’s largest consumer goods companies procter & gamble (p&g) and unilever, also leading global advertisers, are now speaking of getting off online platforms that have toxic content. by toxic, the reference here is material that whips up hatred, or is discriminatory in nature or has explicit...



more advertisers are now able to use sponsored messages on facebook messenger




facebook plans to make its sponsored messages on messenger available to all advertisers in the near future. the expansion means that more marketers will be able to promote their products and services directly to the people whom they have already started a conversation with.originally, sponsored mess...



get 20% extra funds with your first top up on the cpc self-service platform for




billy mobile, an affiliate platform focused on cpa mobile content, works hard everyday to be the leading company in the mobile arena of the ad-tech industry. aiming to offer more and better tools for media buyers and advertisers to work with the highest quality and safest traffic, billy is proud to ...



vungle launches self-serve platform for mobile in-app advertisers globally




vungle, the performance marketing platform for in-app video ads, just announced the global roll-out of its self-serve platform for advertisers. mobile advertisers are now able to schedule the automated creation of ads.vungle says the global extension of the platform follows successful testing in ear...



jp morgan figured out how to advertise on ‘safe’ youtube channels




this is interesting for multiple reasons. first, it highlights just how bad youtube's problem is. youtube uses both algorithms and human moderators to police content on its site. contractors rate content, which trains youtube's ai on what consists of "high quality" content. the problem is that contr...



ingraham takes vacation after david hogg tweets, advertisers flee




copied!laura ingraham is taking a vacation after parkland shooting survivor and activist david hogg tweeted in response to her statements attacking him, leading many of the fox news host’s advertisers to flee. joy reid and her panel of marjory stoneman douglas high school student activists discuss...



snapchat launches augmented reality ads for more immersive mobile advertising ex




snapchat has some new advertising formats up its sleeve. in addition to promoted stories, revealed earlier this week, the company also recently launched augmented reality trial ads which let its users play with an ar version of a product or app.snap inc is well known for creating quirky ad formats ...



64% of advertisers don't know where their data sources come from




a whopping 95% of marketers are using first- and third-party data, yet 64% of them do not actually know where their data sources are coming from. a new study by bazaarvoice and advertising age has found that despite a general appreciation for data-driven advertising, marketers are looking for more t...



facebook admits that it made two additional mobile advertising measurement error




facebook just disclosed two additional advertising measurement errors. since september 2016, the company has admitted to 12 errors some of which have directly impacted advertiser billing.the latest errors affect mobile video ads. facebook admitted to charging advertisers for out-of-view video ads, a...



advertisers worry about apple's new safari cookie policy




six major advertising trade organisations, including the 4a’s, american advertising federation, association of national advertisers, data & marketing association, interactive advertising bureau, and network advertising alliance, released an open letter late last week outlining their concerns over ...



laura ingraham takes vacation after david hogg tweets, advertisers flee




copied!laura ingraham is taking a vacation after parkland shooting survivor and activist david hogg tweeted in response to her statements attacking him, leading many of the fox news host’s advertisers to flee. joy reid and her panel of marjory stoneman douglas high school student activists discuss...



majority of marketers would prefer to manage programmatic adverts in-house




according to a new study by infectious media, a majority of advertisers would prefer to take greater control over their programmatic advertising.it seems that 71% of advertisers believe that agencies have struggled to implement programmatic and are demanding a radical overhaul.the survey among 200 m...