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google sorry for adverts alongside extremist content




matt brittin, president of google's europe, middle east and africa division, apologised to partners and advertisers whose adverts appeared alongside extremist contenta top google executive on monday apologised after uk company and government adverts appeared alongside extremist content on its intern...



twitter expands pre-roll adverts to periscope




twitter has announced that it is extending pre-roll adverts to periscope. the feature had previously only been available on twitter, but the company is now adding pre-roll ads to amplify packages. the addition comes at a time when periscope has celebrated its second anniversary. video content creato...



the top performing mobile adverts have ten things in common – best practices




the top 20% of the best-performing mobile adverts boost advertising recall by 20 percentage points, whilst the remaining 80% lift just 3 percentage points. that’s according to an analysis of 200 mobile advertising effectiveness studies by on device research and mobile advertiser celtra. the resul...



the top performing mobile adverts have ten things in common




the top 20% of the best-performing mobile adverts boost advertising recall by 20 percentage points, whilst the remaining 80% lift just 3 percentage points. that’s according to an analysis of 200 mobile advertising effectiveness studies by on device research and mobile advertiser celtra. the resul...



brands aren't yet delivering the digital adverts consumers want, according to ne




whilst a majority of brands believe they are doing a good job to delivery valuable adverts, only 38% of consumers agree.that’s according to the new adobe digital insights (adi) study, which found a disconnection between consumer and brand perception of digital adverts.based on the responses from 1...



81% of consumers prefer seeing adverts on desktops compared to smartphones




just 41% of consumers may actually trust the adverts they are shown, a survey by choozle, the programmatic self-service platform, has found. in addition, just 54% think the ads they see are accurate.the survey, conducted in april, asked 270 consumers on their attitudes towards digital advertising. t...



uk government pulls youtube ads over hate speech concerns




"google is responsible for ensuring the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content. we have placed a temporary restriction on our youtube advertising pending reassurances from google that government messages can be d...



unlockd partners with mtv uk to provide free music streaming in exchange for vie




unlockd, the mobile platform which rewards consumers for viewing targeted ads or content, recently signed a partnership agreement with music channel mtv uk and its service developed by musicqubed to provide free music streaming to mobile customers in exchange for viewing adverts on their phone’s l...



uk government and media pull ads from youtube over extremist videos




the uk government as well as popular uk media such as the guardian and the bbc have removed their ads from youtube amidst concerns that they are appearing next to extremist videos.see also:google and facebook make moves to stop circulation of fake newsnovember 15, 2016american tech companies are fac...



google pauses trueview search result ads in youtube as it prepares for greater b




trueview discovery adverts which pop up in mobile search results or as related video suggestions appear to have been paused by google as youtube tries to apply new brand safety features. the move follows core advertisers pulling their campaigns over extremist content objections.according to mediarad...



mobile adverts embedded in premium content are more visible and easier to recall




adverts which are embedded in premium content such as news or entertainment features are more effective than ads placed alongside social media or search feeds, because they are more visible on screen and can be recalled more easily.these findings are the latest from the feed vs. read study by mobile...



new mobile location data guidelines may guide improved industry decision-making




location-based ad targeting and measurement has been given a set of new guidelines. produced by the media ratings council (mrc) together with the interactive advertising bureau (iab) and mobile marketing association (mma), the latest guidebook examines the reach of geo-data for mobile adverts. with ...



xad begins testing first cost-per-visit pricing model for location-targeted mobi




xad, the location-based marketing firm, has changed the way it plans to charge advertisers. the company, on thursday, revealed a new cost-per-visit (cpv) pricing model, whereby advertisers can now choose to pay for only for ads that actually boost foot traffic. right now, brands such as home depot, ...



re-engaging app users via mobile rewarded ads can boost app retention by 4x




for many mobile app developers, boosting retention is a key strategy given that the cost of new user acquisition is just too high. but what does drive app users to continue to be motivated to use an app even months after they downloaded it?mobile advertising and monetisation platform tapjoy planned ...



data leak exposes details of 450,000 lottery subscribers




the leak was traced to a prize distribution company.nearly half a million subscribers to charity lotteries have been warned that their personal details may have been compromised by a data leak.the bankgiro loterij, postcode loterij and vriendenloterij took out newspaper adverts alerting players to ...



engaging app users via mobile rewarded ads early after app download can boost ap




for many mobile app developers, boosting retention is a key strategy given that the cost of new user acquisition is just too high. but what does drive app users to continue to be motivated to use an app even months after they downloaded it?mobile advertising and monetisation platform tapjoy planned ...



virool launches vertical video marketplace for programmatic adverts




virool, the programmatic video platform, has just rolled out a vertical video marketplace for programmatic adverts. this enables brands and agencies to place bids to purchase ad space from premium publishers. the move comes in partnership with bidswitch which lets brands engage with 150 dsps and tra...



'you feel violated': dealer's warning over selling scam




a horse dealer is warning buyers to be wary of scams after finding her videos were being used in fake sales adverts.dawn janciauskas, who has been running sports horse continental since 2003, was shocked when she was contacted recently about a horse she sold several years ago.“a client emailed me ...



heavy entertainment fans are more receptive to adverts and spend between 40% to




big entertainment fans, spend more. that’s according to research commissioned by fandom examining behavioural data of 250,000 fans on comscore’s census network to detect how such fan behaviours may differ from other users.although 98% of us digital consumers are fans of something, including tv, ...



snapchat rolls out search for stories to focus on audience engagement




snapchat has just revealed search for stories, which allows users to search through a wealth of user-generated content. it’s quite a shift for the company, moving away from a 24-hour limited visibility model to an approach that aims to engage audiences for a longer time. the move likely follows sn...



twitter expands pre-roll adverts to periscope




twitter has announced that it is extending pre-roll adverts to periscope. the feature had previously only been available on twitter, but the company is now adding pre-roll ads to amplify packages. the addition comes at a time when periscope has celebrated its second anniversary.video content creator...



new mobile location data guidelines may guide improved industry decision-making




location-based ad targeting and measurement has been given a set of new guidelines. produced by the media ratings council (mrc) together with the interactive advertising bureau (iab) and mobile marketing association (mma), the latest guidebook examines the reach of geo-data for mobile adverts.with t...



facebook boosts instant articles for publishers as part of its journalism projec




facebook has just improved its instant articles advertising feature for publishers by letting them add more adverts into each instant article. previously, adverts could appear every 350 words, but that has now been amended to every 250 words.the move is part of the facebook journalism project, which...



75% of consumers in india prefer personalised online adverts




a majority of consumers in india (75%) prefer to see personalised ads, according to the new india advertising report 2017 from adobe digital insights. online ads tend to be viewed as more useful and interesting compared to traditional radio or magazine ads, according to the survey of 3,000 consumers...



adcolony extends partnership with immersion to roll out haptic-enabled ads acros




adcolony, the independent mobile advertising platform, has extended its partnership with touch feedback technology developer immersion corporation to roll out touchsense ads to advertisers on the adcolony mobile ad platform. touchsense ads are described as ‘ads you can feel’. they use haptic...