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essential reportedly cancels next phone, considers sale




the company launched its first-ever smartphone, the essential ph-1, back in august of last year with a build-up of hype and fanfare. this was supposed to be the ideal android phone as rubin imagined it, a flagship handset built out of premium materials like titanium and ceramic. but even then, our r...



essential reportedly cancels next smartphone, company may be up for sale




update #2: in an internal email sent to employees, essential ceo andy rubin said that “no one (including me at this moment) knows what the best thing for the company will be.”in the email obtained by the information, rubin went on to say that essential will not shut down and that the company i...



essential reportedly cancels next smartphone, company may be up for sale




update: andy rubin has commented on the bloomberg report, stating that the company always has multiple products in development and that it embraces canceling some in favor of others. read the full quote below:we always have multiple products in development at the same time and we embrace canceling...



the pure white essential phone is finally on sale




essential’s newest version of its android smartphone has been released, with the hotly-anticipated pure white essential phone finally arriving in stores. the smartphone initially went on sale in sprint stores back in september, though despite initial suggestions by the company, only the black moon...



essential phone 2 axed as rubin reportedly weighs selling firm




smartphone maker essential, andy rubin’s project to reinvent the android phone, has axed development of its second device and is considering selling itself off, according to a new report. the company is part of playground global, the startup incubator that rubin began in 2015 to focus on new hardw...



update: essential teaser hints at camera accessory for its first smartphone




update, may 26: it looks like essential is working on at least one accessory for its smartphone. an image tweeted out by the company shows what looks like a camera (360 degree?) that plugs into or snaps onto the back of the device. here’s the image (we’ve adjusted luminosity to bring out the de...



andy rubin’s essential phone announces carrier availability and it’s… sprint




share this story the "essential phone." check out the camera dead space and the extra-tall status bar. essential the back contains a fingerprint sensor and two cameras. essential the colors. essential this shows the essential charging dock, and we get a good look at the side buttons. essential the b...



andy rubin’s essential phone announces carrier availability and it’s… sprint




share this story the "essential phone." check out the camera dead space and the extra-tall status bar. essential the back contains a fingerprint sensor and two cameras. essential the colors. essential this shows the essential charging dock, and we get a good look at the side buttons. essential the b...



the essential phone passed its 30-day shipping promise, and that's fine




when android co-creator andy rubin took the wraps off the essential phone around the end of may, the playground and essential ceo also said the phone would ship within the following 30 days. it has been over 30 days since then, and even though the essential phone is not yet at my doorstep, i am perf...



the father of android builds a smartphone: the “essential phone” is official




share this story the "essential phone." check out the camera deadspace and the extra-tall status bar. essential there's a fingerprint sensor and dual cameras on the back. essential the colors. essential this shows the essential charging dock, and we get a good look at the side buttons. essential the...



if essential phone 2 stays this flat, i'll call it king




essential phone ph-2 might well be the most excellent offbeat smartphone ever made. but only if essential sticks to their guns. only if essential does not give into the trends that are ruling the smartphone community right now. and only if essential keeps their display like it should be – super fl...



essential hit with trademark dispute from spigen




in the world of consumer electronics these days, it seems like every week there’s news about one company suing another over accusations of copying or theft. essential, the new smartphone company from andy rubin, is now being gracefully welcomed into that world. accessories maker spigen has already...



andy rubin's essential teases a big announcement for may 30




while andy rubin no longer spends his days developing android at google, he’s certainly not ready to move on from the smartphone space.he’s recently created a new company, essential, which has been teasing the launch of a bezel-less smartphone for a few months now. if you’ve been waiting to se...



essential phone to start shipping in late june with a new digital assistant on b




yesterday, andy rubin took the wraps off the essential phone. although a lot of details regarding the device were shared with the public, the exact release date was not mentioned during the reveal. thankfully, we now know when the essential phone will hit the market, as andy rubin has announced a sp...



essential phone to start shipping in late june with a new digital assistant on b




yesterday, andy rubin took the wraps off the essential phone. although a lot of details regarding the device were shared with the public, the exact release date was not mentioned during the reveal. thankfully, we now know when the essential phone will hit the market, as andy rubin has announced a sp...



essential phone review: impressive for a new company but not competitive




share this story the essential phone. the back is all ceramic. the screen goes all the way to the edge, but there's that camera notch. the bottom has a chin. on the back you've got the led flash, a dual camera setup, two contact points for the modular system, and a fingerprint reader. here you can m...



essential phone review: impressive for a new company but not competitive




share this story the essential phone. the back is all ceramic. the screen goes all the way to the edge, but there's that camera notch. the bottom has a chin. on the back you've got the led flash, a dual camera setup, two contact points for the modular system, and a fingerprint reader. here you can m...



amazon and best buy will be retail launch partners for essential phone




essential’s president niccolo de masi says that the phone is still a few weeks away but promises to give us an exact date next week.see also:essential phone shows up on best buy in unlocked and sprint versionsessential phone shows up on best buy in unlocked and sprint versions5 days agowhile there...



google will reportedly buy lytro for $40 million




google will reportedly buy lytro for no more than $40 million, though an exact sale figure could not be determined.lytro is known for its light field technology, though the company also released two cameras.the deal would put lytro’s 59 patents under google’s control.founded in 2006, lytro is mo...



android co-founder teases smartphone reveal date on twitter




android co-founder andy rubin teased us with a photo of his new smartphone this past march. the glimpse was small, showing only a corner of the new phone made by rubin's company, essential products, inc. the company jumped on twitter today to announce that "something big" was coming may 30. assuming...



android creator andy rubin teases his new smartphone




the new device comes from rubin's company, essential products inc., which is focused on creating tablets, smartphones and mobile software. essential's flagship phone will serve as the foundation for a lineup of connected products, according to early reports about the company's movements. a handful o...



essential phone release date and carrier support detailed




this week andy rubin (co-founder of android) and crew revealed the essential phone (with android inside). they revealed the device with a few details early on in the day, then held a press conference later in the day with a few details on how and when the device would be made available. while the sm...



essential 360˚ camera: hands-on first impressions




in the past, 360-degree cameras have been standalone devices with their own lenses, sensors, image processors, batteries, and cases. not anymore. essential’s first smartphone accessory, the essential 360˚ camera, makes spherical photography just a little more convenient by pairing camera and phon...



essential 360˚ camera: hands-on first impressions




in the past, 360-degree cameras have been standalone devices with their own lenses, sensors, image processors, batteries, and cases. not anymore. essential’s first smartphone accessory, the essential 360˚ camera, makes spherical photography just a little more convenient by pairing camera and phon...



essential phone camera update brings facebook and youtube 360 streaming into pla




this week the folks at essential released an update to their essential phone’s camera app. the essential camera app build 0.1.091 was made to bring youtube live 360 support for the first time. the ability to broadcast facebook live 360 video to a facebook page was added in this update as well.to u...