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aerserv partners with strata to provide mobile advertising options to media agencies - Search

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aerserv partners with strata to provide mobile advertising options to media agen




mobile ad management and ssp provider, aerserv, has partnered with strata, the media buying and software firm. the move gives agencies using strata’s software instant access to mobile audiences across a host of devices.through the aerserv platform, broadcast advertisers can extend their campaigns ...



mobupps enters the top of mobile advertising index by tune




the mobile advertising index allows you to quickly discover and evaluate the best advertising partners of the moment, so you can optimize return on ad spend and scale your target audience. the tool will enable you to filter advertising partner performance across 20 criteria ranging from device type...



yaron tomchin, ceo of mobupps talks mobile advertising




yaron tomchin is ceo at mobupps company. management professional with deep knowledge in the online advertising industry. expert in setting up new business and international cooperation. develop and manage the ad network’s business prospects while leading the company’s clients and partners relati...



taptica opens new office in the uk to expand mobile marketing focus




source tapticawith the uk now being the second most advanced mobile ad market according to zenith media, mobile advertising platform, taptica, has announced the opening of an office in the country. the move is in line with the company’s global expansion plans and presents the fourth international ...



sizmek partners with brightline to roll out interactive video experiences for mo




sizmek, the mobile and digital advertising company, has just announced a partnership with tv advertising company brightline, to power engaging and interactive video experiences across a variety of screens, including mobile, desktop, tablet and ott.mark grether, executive chairman at sizmek, explain...



mobile ad blocker shine rebrands as rainbow to focus on 'co-marketed solutions'




mobile advertising blocker shine has announced a full rebranding. the israel-based startup is renaming itself rainbow to echo a transition to a more advertising-friendly solutions provider. rainbow no longer makes ad blockers – instead, it will work on ‘co-marketed solutions’ together with adv...



mobile advertising spending to increase almost 37% in 2017




mobile advertising spend is set to increase to £7 billion in 2017. that’s according to the latest data released by research firm emarketer. the spending rate represent over a third of the uk’s media advertising expenditure.the firm revealed that digital ad spend is growing 11% in 2017 to £10.8...



smaato rolls out new discovery tool that lets mobile advertisers explore adverti




smaato, the mobile advertising company, has just rolled out a new inventory discovery feature that lets mobile advertisers discover and target ad inventory across the company’s exchange.this used to be a manual process and has now been automated to allow demand partners better access and more cont...



mobile to account for 72% in display advertising revenue by 2020




over three-quarters of all online display advertising revenue will be attributed to mobile by 2020. that’s according to findings from ihs markit, the analytics and solutions provider.mobile display advertising worldwide increased to a whopping 72% in 2015 compared to the year before and accounted ...



aol partners with mobile data exchange adsquare to boost mobile ad product offer




aol advertising has partnered with german mobile data exchange, adsquare, to bolster its mobile advertising business.as part of the deal, adsquare data will be implemented into the one platform – aol’s programmatic offering – to boost publisher ad sales. more specifically, publishers can now...



new performance index by appsflyer shows top performing mobile advertising netwo




source appsflyerappsflyer has just released the fourth edition of its appsflyer performance index. the guide compares the top advertising networks and platforms for mobile ads, based on six billion app installs and 22 billion app sessions and app opens. it compares data across regions including no...



new performance index by appsflyer shows top performing mobile advertising netwo




appsflyer has just released the fourth edition of its appsflyer performance index. the guide compares the top advertising networks and platforms for mobile ads, based on six billion app installs and 22 billion app sessions and app opens. it compares data across regions including north america, lat...



matomy rolls out native advertising as a managed service via its mtmy agency




media company matomy media group has now added native advertising as a fully-managed service on mobile and desktop to its data ad agency mtmy. clients will be able to choose native ads across all the agency’s channels -social, search, programmatic, video and more.the move is in line with estimat...



mobile advertising spending grew 45% in 2016 and in-app and mobile video are the




mobile ad spending has increased almost 45% during the last year compared to 2015. that’s according to mobile publisher and app developer platform smaato, which has analysed billions of mobile ad impressions served on its exchange to find out what the global trends in mobile advertising are for q...



mobile advertising network exoclick launches native advertising format




mobile advertising network, exoclick, has launched a new native advertising format across its platform. native advertising formats have been gaining ground over the last few years as they fit in more easily with publisher content and offer higher click-through rates. consumers are said to interact ...



smaato launches new feature that lets mobile advertisers find and target mobile




mobile ad company smaato just rolled out its new inventory discovery feature that lets mobile advertisers automatically discover and target mobile ad inventory from the smaato exchange.the company is right on trend by offering its 450+ demand partners automated tools to enhance their inventory and e...



pubmatic expands header bidding solution for mobile apps




mobile web publishers who opt for header bidding solutions see an average 50% boost in their ecpms.now, pubmatic, the publisher and digital media software solutions firm, has expanded its header bidding solution for mobile app advertising. since its launch in 2012, the header bidding technology has ...



matomy rolls out native advertising as a managed service via its mtmy agency




source: mtmymedia company matomy media group has now added native advertising as a fully-managed service on mobile and desktop to its data ad agency mtmy. clients will be able to choose native ads across all the agency’s channels -social, search, programmatic, video and more.the move is in line ...



adcolony extends partnership with immersion to roll out haptic-enabled ads acros




adcolony, the independent mobile advertising platform, has extended its partnership with touch feedback technology developer immersion corporation to roll out touchsense ads to advertisers on the adcolony mobile ad platform. touchsense ads are described as ‘ads you can feel’. they use haptic...



report: twitter to expand live video efforts next week by opening api to media p




while twitter has already placed a focus on live streaming with periscope, it is apparently looking to do even more. according to a report from the information, twitter plans to expand its live video push by opening its live streaming api to additional partners…mujjo wallet iphone 7 casethe report...



unlockd partners with mtv uk to provide free music streaming in exchange for vie




unlockd, the mobile platform which rewards consumers for viewing targeted ads or content, recently signed a partnership agreement with music channel mtv uk and its service developed by musicqubed to provide free music streaming to mobile customers in exchange for viewing adverts on their phone’s l...



chartboost rolls out playable ads for more engaging mobile game advertising




source chartboostchartboost, the mobile gaming marketing company, has launched its own brand of playable ads for mobile games. called chartboost playable ads, the company hopes that these ads will attract increased user interest and growing revenue for game publishers.generally, this type of in-app ...



eyeota partners with adbrain to improve mobile audience data for web and apps




it is no longer a secret that adverts reflecting a consumer’s behaviour and choices performs better than non-targeted ads. as such, mobile data should reflect consumer behaviour in both mobile apps and web environments.that is why eyeota, the audience data firm, has partnered with adbrain, a prov...



advertising with better user experience




blogs and mobile websites that have a lot of textual content often face the problem of traffic monetization. placing images, text, and ads on a small screen is a challenge. site owners need to find a way to benefit from the content while not disrupting user interaction with content, or driving them ...



location-targeted mobile advertising drives ad spend growth by 45% in 2021




mobile is now the fastest growing digital advertising medium among all location-targeted formats, according to a new bia/kelsey report. overall, us mobile ad spend is currently estimated at $33 billion this year. the research firm projects a growth to $72 billion in 2021. that’s a 17% annual grow...