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google amp stories want to snapchat the news

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google amp stories want to snapchat the news

the appetite for news on mobile is increasing, and google wants to make chewing through it more like snapchat and less like a chore. the company has revealed its latest project, amp stories, taking news content and packaging it into a visual-first format that promises more engagement from attention-short readers. amp is a simplified, pared back version of webpages with a focus on mobile use. rather than heavy, slow-to-load pages that are both a chore and data-intensive to open on smartphones and other mobile devices, amp pages strip out everything but the essentials. although not google’s own handiwork, the company has got behind them in a big way, pushing them heavily in its mobile search results. amp stories is the latest format of amp. ...