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better communication key to cutting earthquake death toll, experts say

better communication key to cutting earthquake death toll, experts say Article News With Simple Text and Web Resource Link. For View Full Content Click on Source Link on Then Bottom Of News.



better communication key to cutting earthquake death toll, experts say

communicating earthquake risk has long been a major challenge for scientists. yet the right messages at the right time can and will save lives, say u.s. communication scholars in an article published in the journal of applied communication research, a national communication association publication. the authors stress that more should be done to ensure that members of the public receives clear, timely information on risk, and on what actions they should take to protect themselves. a major problem is that scientists are unable to predict when, where, and with what strength the next earthquake will strike. instead, they use 'probabilistic forecasting' based on seismic clustering. earthquake e...