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generation z is mobile native

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generation z is mobile native

understanding your audience goes a long way in reaching a more responsive consumers. now, google and ipsos have taken a closer look at generation z (13 to 17-year-olds) to find out behaviours and trends that are likely to shape the future.early access to smartphones means that today’s teens have gone beyond traditional usage of phones and desktops. teens are mobile native.generation z currently represents 26% of the us population at a purchasing power of $44 billion annually.for teens getting a phone is a life-changing event and they’re getting their hands on such devices earlier than previous generations. smartphones represent the most-used devices at 78% followed by laptops (69%) and tv...