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almost a quarter of advertising networks may have fraud levels higher than 20%

almost a quarter of advertising networks may have fraud levels higher than 20% Article News With Simple Text and Web Resource Link. For View Full Content Click on Source Link on Then Bottom Of News.



almost a quarter of advertising networks may have fraud levels higher than 20%

mobile advertising fraud has become a much debated topic as ad blockers are unleashing fear among advertisers, and no marketer can ever be 100% sure that an ad network may be free of fraudulent activity.according to a study of 24.3 billion clicks across over 700 advertising networks by mobile analytics network tune, eight ad networks are 100% fraud, whilst 35 were 50% or more fraud.advertising fraud is now a $7.2 billion problem, according to figures from whiteops for 2016. fraud verification firm, adloox, estimates costs to be even higher, reaching $16.4 billion in 2017.despite much outrage and attempts to curb advertising fraud, it appears that the problem is only increasing.according to ...