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vungle announces self-serve platform for mobile advertisers

vungle, the performance marketing platform for in-app video ads, today announced its new self-serve platform for advertisers, which allows them to create, schedule and target video ad campaigns.the launch comes at a time when the worldwide in-app ad market is predicted to reach a growth to $201 billion over the coming years.with vungle’s new self-serve platform advertisers at varying budget levels are gaining access to premium in-app inventory.martin price, vice president of product at vungle, explains:“vungle’s new self-serve platform levels the playing field in terms of access to high-value consumers for any advertiser. with our self-serve option, advertisers of all sizes can now access the full vungle performance marketing platform,...




whatsapp launches dedicated app messenger for businesses

facebook’s whatsapp messenger has just launched a new app dedicated to small businesses. the whatsapp business app is now going live in select markets including the us, indonesia, italy, mexico and the uk before being rolled out worldwide. it will be free to download on android for now.the app has been launched to enable businesses to chat directly with consumers. at the same time, parent facebook hopes the move will boost revenue by giving businesses advanced communication tools to reach consumers.it’s essentially a version of a facebook page, but tries to emulate what wechat has achieved in china.companies which sign up can now directly connect with their customers and begin to establish a presence across the messenger.whatsapp announc...




spotify launches new multimedia feature spotlight

spotify has launched a new multimedia format called spotlight. it allows content creators to add visual layers to their audio streams – anything from news to podcasts. visual layers can also include videos and text.for its launch, the audio streaming giant has partnered with buzzfeed news, genius, gimlet media, lenny letter, cheddar, refinery29, minefield girl and crooked media. it will use the new format to complement its own productions rise, secret genius, the spotify singles and viva latino podcasts.“we are excited to launch spotlight, a new format that merges great storytelling, news, information and opinion with visual elements all delivered in playlist form across a number of content categories,” explains courtney william holt, ...




google to rank mobile pages by loading speed

google has announced that it plans to make page speed a ranking factor for mobile searches.with the average mobile page taking 22 seconds to load, but customers abandoning pages that take longer than three seconds to load, google is looking to make some changes.as of july 2018, mobile pages are thus ranked by their load speed.however, the company assured that this would only affect pages which deliver very slow experiences and thus a smaller number of queries.in addition, google is letting pages with great conten...




openx announces gdpr publisher obligation compliance

publishers are now working with technology partners that have access to their consumer data. under the new general data protection regulation (gdpr), publishers are being held responsible for ensuring regulatory compliance for data security for every single partner whom they grant access to the data. if they fail to comply they could face a significant fine.openx, the advertising tech provider, has just announced compliance with publisher obligations under the gdpr ahead of the may deadline.in addition, the company is launching a gdpr data processing agreement which has been drafted together with us and eu privacy counsel. it acts as a resource for publishers to expedite their compliance process with other tech partners processing eu persona...




week in review - google makes major changes to advertising on youtube

the big players facebook announced a significant overhaul to its platform that seeks to boost social interaction. following feedback from users that business posts were crowding out social moments, the social media network has decided to return to its roots.facebook is trialing a new video experience which lets members of groups view videos together at the same place and same time. dubbed watch party, the addition works for both live and recorded videos.the uk children’s commissioner, anne longfield, has warned that parents should not be allowing their kids to use snapchat. according to longfield, the app had “addictive elements”. in an interview with radio station lbc, longfield explained that a greater number of schools across the ...




facebook is testing group viewing of live videos

facebook is trialling a new video experience which lets members of groups view videos together at the same place and same time.dubbed watch party, the addition works for both live and recorded videos.group administrators and moderators will be able to select the video they wish to share.members are then able to comment and react in real-time. bringing together the elements of facebook live – that’s the ‘party’ in watch party.facebook said that it was currently test...




agenda for aso live! workshop in berlin

hello,in a three weeks’ time a fantastic full day app store optimization workshop will be held in berlin.aso live! will be led by kristian rabe from dynamo partners on thursday 8th february.one of the key components of the workshop is that all attendees will have their current aso strategy and tactics individually analysed by kristian. so if you’re looking at revamping or just fine-tuning your aso this workshop will provide you with a whole load of value.in addition, the app store intelligence company priori data will be taking all attendees out for a post-workshop meal.we’ve released the full agenda...




best mobile app monetization strategies to learn

the ultimate goal of each app developer is to turn an app into a profitable source of income. there are many ways to monetize an app. which one works best? choosing a right monetization strategy is of paramount importance as it can make or break your business. the truth is, there is no one answer. every app is unique and solves specific problems. below is a list of the most successful mobile monetization strategies available on the market. in-app advertising in-app ads are known to be the most popular source of revenue for app owners. they come in various formats: video, interstitial, native, app wall, banner. it is crucial to consider the types of ads you place. make sure that they are...




nielsen expands ad tool range for youtube mobile app measurements

nielsen has launched a range of new advertising measurement tools for the youtube mobile app. the features are now available as part of the company’s digital ad ratings service in france, germany and the uk.the added service expands upon the company’s current youtube ad measurement service for the mobile web and desktop version of the popular video platform.advertising clients are gaining access to a variety of demographics including age and gender of youtube mobile app users.the ad measurements also integrate and offer consistency with mobile publishers in digital ad ratings. this makes it easier for ad buyers and sellers to generate comparable overviews of t...




mobile presents 84% of digital growth in 2017

it appears that advertisers are moving away from traditional channels such as tv toward more digital platforms. according to research by moffettnathanson research, mobile represented 84% of total digital growth as marketers continue to shift away from desktop.google and facebook were leading in digital as they are responsible for 74% of the market’s overall growth during the first half of 2017.for 2018, the research company expects a surge in advertising expenditure of 7% during the olympics as well as us elections.the company also noted an overall slowdown of overall ad spending during 2017. this is likely to continue during 2018. indeed, moffetnathanson adjusted its own ad spend prediction from 3.4% down to 2.5% during the second half of...




google makes further changes to youtube channels in bid to reassure advertisers

google has announced yet more changes to its advertising network on youtube. the company plans to subject the most popular youtube channels to review by humans in an effort to avoid additional content scandals such as the one involving logan paul.content will be reviewed by members of staff in order to ensure that they meet google’s advertising guidelines. the company hopes that this would ensure less offensive content production for creators looking to run ads on their content. at the same time, the move calms advertisers and brands considering youtube advertising.in addition, advertisers are now able to select “google preferred” youtube channels, which will be manually reviewed. ads will only be placed on videos that are certified to...




find out who's speaking at the mobile growth summit 2018 and about what

now in its fourth year, the mobile growth fellowship, a mobile industry-wide network of user acquisition and growth leaders, has just announced its agenda and line-up of speakers for the mobile growth summit 2018. the event takes place from february 7-8 in san francisco.it will be joined by over 1,000 attendees as well as 100 industry speakers who will share their insights nad predictions on the mobile app business in 2018.since its launch, the event has seen a growth of 30% year-on-year.this year, keynote speakers include lee jones, the head of global app advertising sales & strategy at google. he’ll be discussing “maximizing user value and how google’s universal app campaigns can help.”additional speakers include experts from faceb...




app activity session growth was flat last year

2017 was a year of stagnation in mobile app innovation. that’s according to data analysed by mobile advertising company flurry. the company found that overall app activity session growth was a mere 6% last year. overall, the 6% is down from 11% in 2016. despite the overall weaker growth, users are now spending five hours per day using their smartphones.according to flurry, the shopping app category increased by 54% signaling a shift toward mcommerce. users are growing ever more comfortable making purchases using their smartphone devices and this shows in their in-app digital purchasing habits.meanwhile, digital wallets such as samsung pay and apple pay are picking up.the entertainment app category came in second at a 43% growth year-on-yea...




smartphones are the most popular second screens when watching tv

smartphones are the most popular devices people are using whilst watching tv, according to research publishing by video ad company yume. the study, commissioned with nielsen, highlights just how much smart tv ownership has grown over the last few years.indeed, smart tv ownership almost doubled since 2013. the average household now owns three ctc devices. these are now more common than tablets. whilst 60% of households own a ctc device, 57% own a tablet.the survey among 2,410 adults in the us also found that smartphone usage as a second screen had risen from 49% in 2013 to 51% by 2017.among the most common activities on smartphones are messaging activities (77%), followed by using the internet (66%). however watching videos and listening to m...




auto-redirects are costing advertisers and publishers $1.3 billion a year

according to a new report, auto-redirects are costing advertisers and publishers $210 million each year and another $920 million by enabling click fraud. the study, run by geoedge, found that hidden redirects are directly linked to click fraud.auto-redirects now make up almost half (48%) of all malvertising. the us accounts for the largest number of auto-redirects (48%), with the majority of them occurring on mobile devices (72%), followed by desktops (27%).part of the problem on mobile devices is that users are accustomed to clicking warnings which may pop up on their mobile devices. malvertisers can take advantage of this by redirecting to pages that resemble popular sites such as google. more sophisticated schemes are making use of this l...




mobile advertising expenditure to reach $121.1 billion in 2018

worldwide advertising spend is predicted to grow 3.6% in 2018, up from 3.1% in 2017. according to new research by the dentsu aegis network based on data across 59 markets, digital media is set to increase 12.6% to $220.3 billion this year. this represents a slow-down from 17% in 2017.meanwhile, mobile ad spending is set to reach $121.1 billion in 2018. desktop continues a downward trajectory at -1.5% since 2016 compared to 8.2% in mobile gains since 2016.in terms of advertising format, paid search leads digital ad spending with a 40% share. voice-activated devices in particular are helping spur this growth.video and social are also boosting digital advertising growth at 24.5% and 23.5% respectively. these formats are largely driven by greate...




mobile gamers are cool with in-app advertising

a majority of mobile gamers (71%) are happy to accept in-game advertising as long as this enables them to play the games for free, according to new research by facebook.with mobile game in-app ad revenue expected to reach a whopping $51.4 billion in 2020, these findings offer an interesting insight into how gamers feel about ads.based on a survey of 6,000 mobile games, 400 developers and 100 advertisers in china, germany, japan, south korea, the uk and the us between december 2016 and may 2017, the study noted that gamers were playing games 3.6x longer than spending time in the next largest app category.consumers seem to have become accustomed to the value exchange in which free mobile games operate. indeed, 57% of gamers who choose not to p...




snapchat should be banned in schools

the uk children’s commissioner, anne longfield, has warned that parents should not be allowing their kids to use snapchat. according to longfield, the app had “addictive elements”.in an interview with radio station lbc, longfield explained that a greater number of schools across the country were already banning the app.what makes snapchat potentially so addictive is its streak feature. a snapchat streak is essentially a message on the app that is being sent back and forth between two people over several days. the app offers emoji rewards for longer streaks. for example, streaks that last 100 days are receiving the “100” emoji.some teens really get into it and spend a large amount of time to keep streaks going. in addition, many of ...




the mobidea academy launches hot deals!

the mobidea academy, the foremost online educational platform for internet marketers and media buyers, has just released a new page with hot deals.the page contains updated discounts and coupons for several different platforms and online marketing tools.from competitive intelligence tools, to landing page builders, to seo tools, to the best we...