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bidalgo launches self-serve platform to optimise google universal app campaigns for mobile app ads

bidalgo, the advertising creative automation software for app marketers today launched its first self-serve solution that lets app marketers improve their google universal app campaigns (uac).the new solution is part of the company’s multi-channel user acquisition software. app marketers will get to optimise their creative assets by viewing real-time, actionable data visualisations and manage their campaigns alongside other channels for mobile installs.google uac has made it significantly easier for advertisers to publish ads across google-owned properties including search, play, youtube and the display network. however, its ad creative transparency could be improved, according to bidalgo.that’s where the new self-serve platform comes in...




4 mobile marketing trends that do and will continue to shape this year

what are the trends that will shape mobile marketing in 2018? 2017 demonstrated us that technology and usage of smartphones will only continue developing and increasing. it is important to stay a few steps ahead of the industry and for this reason tab has put together 4 mobile marketing trends which are not only going to evolve in 2018, but have already started.micro – influencer marketingthe power of influencers on social media continues to grow together with their earning power. according to forbes, an account of an influencer with over 1m followers can earn up to $50k for a single sponsored post. however, as soon as an influencer “overreaches” 100,000 followers, the engagements on their accounts are flattening. those influencers bec...




chinese adults are now spending more time on mobile than tv

chinese adults are going to spend more time on mobile compared to tv for the first time in 2018, according to new estimates from research firm emarketer.on average, chinese adults are spending 2.39 hours per day using their mobile devices – representing an increase of 11.1% compared to 2017.mobile thus accounts for 41.6% of their media time in 2018.meanwhile, they spend 2.32 hours daily watching tv, which is a decrease of 2% compared to 2017 and represents 39.8% of their daily media consumption time.the increase in mobile time is driven by digital video. the average chinese adult will spend 58 minutes daily watching videos digitally this year. that’s 26% more than the pervious year.by 2020, emarketer estimates that they will spend almost...




expand your creativity with banner images for native push notifications

kira vessiari,content marketing manager at propelleradsthis article was first published on propeller ads blog.following the release of our first native ad format – push notifications, propellerads is now expanding your advertising capabilities with the further format enhancements. starting today, you can use banner images to make your native push notifications even more impressive.what is a banner image?banner image is a large image that appears below the notification’s title and message. this feature works in google chrome browser (both desktop and android versions).here’s how your ad message can look like with banner image:standard push notifications vs. push notification with a banner imagehow can you send push notifications with ba...




some youtube ads are still running on brand-unsafe channels

adverts from large brands including adidas, amazon, cisco, facebook and hilton, to name a few, may have run on white nationalist and nazi youtube channels, according to a new investigation by cnn. the companies stated that they were not aware of this.additionally, ads by us government establishments may have also run across brand-unsafe channels.under armour, the american fashion company, responded to the investigation by pausing its youtube adverts. a spokesperson explained:“we have strong values-led guidelines in place and are working with youtube to understand how this could have slipped through the guardrails. we take these matters very seriously and are working to rectify this immediately.”the case sparks renewed distrust in google-...




google chrome’s latest update blocks videos from playing sound automatically

the days of opening a website and a video playing out loudly are over, if you plan to swap to the latest google chrome update.the update now prevents sounds from videos from auto-playing, leaving the user to decide if they wish to turn it on.whilst auto-playing sound can be annoying, it is also a huge drain on mobile batteries.if a video does not include sound, chrome allows the autoplay. similarly, if a user has previously added a site to their preferred sites on mobile or engaged otherwise with a site, chrome will play with sound. the company explained:“localnewssite.com has both text and video content. most people enter the site through the homepage and then click on the news articles. autoplay on the news article pages would be allowed...




mobile ad news weekly - rewarded ads boost app engagement, mobile surpasses tv and more

 the big playersfacebook stories has added an augmented reality (ar) doodle feature which the company officially calls “3d drawing”. the tool allows users to draw 3d pictures onto photos or videos. when they move around, the drawn images stay in place.despite user privacy and data issues, facebook plans to focus in on facial recognition technologies again. the technology assigns a uniquely calculated number to each user’s face. the calculation depends on an analysis of the pictures the user is tagged in.snapchat continues to expand its lenses and this week rolled out a shoppable augmented reality (ar) feature that lets brands and advertisers display and sell their products via the app’s lenses.the days of opening a website and a vi...




mobile ad spend is now ahead of tv advertising in the us

mobile has surpassed tv as an advertising medium in the us at a share of 33.9% of total us ad spend, according to the latest forecast from research firm emarketer.mobile is expected to make up almost half of total media ad spend in the us (47.9%) in 2022. this is largely due to stiffening competition for mobile placements stiffens, which is sending up ad prices.mobile advertising now accounts for 69.9% of all digital ads in 2018.“advertiser...




madhouse launches mobile advertising platform specifically targeting local chinese travelers

mobile ad platform, madhouse, has launched a mobile advertising platform called travelmad aimed specifically at local travel industry marketers targeting chinese travellers. the update was announced at the digital travel apac 2018, by wbr singapore – a large digital travel event where ecommerce and digital executives from airlines, hotels and metasearches get together.in 2017 alone, 131 million chinese travelled outside of their country spending around $115.29 billion across destinations including thailand, japan, vietnam, korea, russia. the chinese hugely rely on their mobile devices to double check travel information and payment solutions.for marketers, this presents an opportunity to target chinese travellers whilst their on the go....




google chrome’s latest update blocks videos from playing sound automatically

the days of opening a website and a video playing out loudly are over, if you plan to swap to the latest google chrome update.the update now prevents sounds from videos from auto-playing, leaving the user to decide if they wish to turn it on.whilst auto-playing sound can be annoying, it is also a huge drain on mobile batteries.if a video does not include sound, chrome allows the autoplay. similarly, if a user has previously added a site to their preferred sites on mobile or engaged otherwise with a site, chrome will play with sound. the company explained:“localnewssite.com has both text and video content. most people enter the site through the homepage and then click on the news articles. autoplay on the news article pages would be allowed...




snapchat launches shoppable ar feature for the mobile app’s lenses

snapchat continues to expand its lenses and this week rolled out a shoppable augmented reality (ar) feature that lets brands and advertisers display and sell their products via the app’s lenses.first reported by techcrunch, the tool expands upon snap’s branded filters and the lens store which sells ar masks.with shoppable ar, advertisers can add linked buttons to a lens that takes users directly to a website of the product.clairol is among the first brand partners to trial the feature with a beauty product as well as sports brand adidas.however, the feature is also useful for game app promotion as app developer king has demonstrated w...




mobrand launched offertest - a tool to tackle click waste and offer instability

mobrand, the mobile ad tech company, announced the launch of offertest – a system that allows users to make sure that their campaigns are redirecting correctly to the app store. the company believes this technology to be a true ally in the fight against click waste and offer instability.offertest, officially debuted earlier this year during mobile world congress, also brings more transparency to the market, since it enables affiliate marketers to identify all the networks involved in the redirecting chain.“mobrand has had this exciting tool internally for a long time and decided that now was the ideal moment to share it as the industry still deals with broken offers on a daily basis. with offertest, we want to promote the highest possibl...




most marketers do not believe their ad technology vendors are transparent enough

half of marketers consider it an ethical responsibility by technology companies to ensure transparency for clients and consumers, according to a new survey by advertising tech company iotec first reported by mobile marketing magazine.the survey was conducted by onepoll among 750 marketers across the uk, france and germany. broken down by country, 56% of uk marketers compared to 65% of marketers in germany and 31% in france agreed on ethical responsibilities for tech companies.meanwhile, 60% of french and 54% of uk marketers consider there to be a need for a set of ethical standards to be proposed, compared to just 29% in germany.marketers aren’t afraid to switch advertising technology partners either, w...




facebook continues collecting user data using facial recognition

despite user privacy and data issues, facebook plans to focus in on facial recognition technologies again.the social network originally launched facial recognition back in 2012. however, it faced the backlash of irish regulation and promised to not reinstate the technology without seeking approval. at the same time, facebook said it would delete all data collected at this point.the fact that the company currently faces a class action lawsuit in the us over the technology hasn’t deterred it either. instead, facebook decided to ask its european and canadian users to scan their faces biometrically.the technology assigns a uniquely calculated number to each user’s face....




5 essential things you need to know before launching your game in china

this article was first published on mobvista blog.here are five essential insights we’ve learnt and which every games company needs to know when planning to launch in china.more tips and know-how available in our recently published free guide: how to launch mobile games in china.china is the largest gaming market on the planet. it’s also one of the most challenging markets for western developers to enter. not only do chinese gamers prefer particular genres and styles of games, but the whole process of localizing and launching games in china means that it’s not a market you should approached lightly.even for developers who optimize their games and gain approval to have their games in china, reaching end users can be a real challenge. no...




apponboard raises $15 million to launch mobile playable demo ads

apponboard, the mobile tech company for app developers, has raised $15 million to create “full-fidelity” mobile playable demos as well as games in an effort to boost app downloads. the demos are designed to let people experience an app before committing to download it.to date, the company raised $20 million. the latest investment round was led by korea investment partners, mirae asset management, mantaray, mtg, and runa capital with participation from existing investors london venture partners, troy capital partners, and ophir capital group.for jonathan zweig, ex-cofounder of adcolony and now ceo of apponboard, the full-fidelity demos will be eliminating bad in-app advertising experiences.“we’re creating a new category called demos...




appscatter partners with ironsource to let app developers reach more users

appscatter group, the business-to-business (‘b2b’) software as a service (‘saas’) platform that lets clients distribute and manage their apps across various app stores, has just announced a partnership with mobile monetisation platform, ironsource. the move means that ironsource will be incorporating appscatter’s platform for its app developer base.ironsource provides a successful in-app video advertising network and focuses on technology that enhances the app business for developers.over 80,000 apps are now using ironsource’s technology to monetise and the company is already working with top game developers including kongregate, playrix, zynga, zeptolabs and big fish games.as part of the collaborative partnership, the companies ...




although ad expenditure on mobile is up, privacy and brand safety remain core concerns

when it comes to reaching the right person at the right time, mobile appears to be the new standard in advertising. according to advertiser perceptions 2018 mobile intelligence report, 64% of advertisers increased their mobile spend over the past 12 months.another two-thirds of marketers also estimate that they would increase their mobile ad expenditure over the coming 12 months.unsurprisingly, this move away from desktop toward mobile is driven by increased budget allocation. arguably, mobile offers a prime opportunity to interact with consumers at all stages throughout the day.however, the report also revealed that advertisers continue to face many issues. privacy is a core problem right now. although eff...




enter mobidea academy's april giveaway

the mobidea academy has launched an awesome april giveaway!what’s the prize?4 coupons for 1 full year of shared plus hosting on bluehost, which is one of the very best web hosting services around!what do you have to do?just perform the ac...




mobile app users who complete more rewarded ads are 89% more engaged

mobile app users who complete more rewarded ads are also more engaged, according to tapjoy, the mobile and app advertising platform.in addition to engagement, retention and in-app spend are also higher.rewarded mobile ads are those which offer users something in exchange for their time, such as in-game lives or currency.the report is the first to take a closer look at the impact of the number of ad completions to drive engagement. tapjoy analysed ten high-volume apps over 30 days for this study.it found that users who complete 20 or more rewarded adverts were 89% more engaged. they also showed 76% higher retention and a whopping 705% higher in-app spend than users who did complete just five or fewer ads.“while other studies have previously...