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japan's smartphone usage increases by 8%

japan’s smartphone usage is estimated to increase by 3% in 2018 to 70.8 million – representing 56.1% of the population. the latest forecast by emarketer predicts that japan’s attraction to smartphones does however still come in behind other countries in the asia pacific region.both south korea and singapore are estimated to have smartphone adoption rates of 75% in 2018 despite both having a smaller population than japan.emarketer attributes the weaker smartphone penetration in japan to the country’s larger percentage of an older population. after all, 25% of the country is over 65 years of age.additionally, both smartphones and data plans tend to be more expensive in japan compared to other neighbouring countries.“the feature phone...




snapchat finds it hard to attract marketers trailing other social media platforms

snap inc had a difficult time attracting advertisers in 2017 as the company’s financials show. the company has been working hard since then to turn things around by boosting ad access as well as options of formats and better measurement tools.now, data from statista highlights that overall advertisers and brands were just slightly more interested in placing their ads on snapchat in q1 2018 compared to the time before the company went public.instead, marketers are more interested in working wit...




apple rolls out creative tests for search ads in app store

mobile app developers and advertisers are now able to test more ad variations in the app store. creative set provides ad variations for keywords or audiences and lets developers choose from a selection of previews and screenshots.apple launched creative sets as part of search ads to enable marketers to run additional creative features.up to 10 creative sets can be chosen per group. marketers can also refine their screenshots by gender, age and location. in addition, apple’s search ad machine learning algorithm improves user response.the process is straightforward. users simply upload three different app previews and up to 10 screenshots, which are reviewed by apple. they then choose the previews an...




google trials in-app adverts on google feed

google appears to be testing ad placements below the search bar in ios and android apps within the google feed. the company confirmed tests to venturebeat, but said it didn’t have any concrete details for google feed.google feed can be customised by consumers to suit their interests and needs. the feed is displayed on the google app and lets users hone in on their personalised preferences for content to be displayed.the new ad placements resemble other content. however, they are clearly marked as an “ad” in the left-hand corner.it’s not entirely clear which marketers or brands are taking part in testing or even how many con...




tune integrates with apple to provide insights into app reinstalls

mobile app marketers can now find out more about why smartphone users reinstall apps. apple has just partnered with mobile ad company tune to provide data and insights on new and returning app users.as part of an integration with apple search ads attribution api, tune can now offer its clients additional insights about their app conversions.the company is one of the first to make use of apple’s updated attribution api for app measurements.according to a report by tune, 42% of app installs are now reinstalls. there are various reasons why users may reinstall an app, but the main reason seems to be that users are willing to simply give an app another go.“until now, mobile marketing experts have lacked a definitive means to measure app rein...




pubmatic and publicis media launch private marketplace in asia pacific

pubmatic, the company that provides automation and programmatic tools for publishers, has just announced a partnership with publicis media. together, the companies are launching a targeted private marketplace (pmp) in asia pacific just in time for the russia world cup.“as brand spend increasingly shifts to programmatic, we have seen buyers such as publicis media demand more sophisticated pmps with increased capabilities without having to choose between quality or scale,” added jason barnes, cro apac at pubmatic.it will provide unique sports audience segments for pubmatic premium asia and global publishers.initially, only marketers in singap...




snapchat partners with tyroo to expand app advertising opportunities to india

snapchat has entered into a partnership with tyroo, the ad tech platform. as part of the deal, tyroo will operate as a monetisation partner of snapchat.tyroo will focus on boosting the messaging app’s ad monetisation infrastructure in india where snapchat still has a low presence compared to competitors. however, this year may be an excellent time for snapchat to enter the indian market given the growing number of smartphone users in the country.roughly a quarter of the population or 337 million people in india are using a smartphone in 2018 according to emarketer, representing an increase of 16% compared to previous years.snap inc will be launching its three main products to the indian market, including the ...




how to build an effective mobile app marketing strategy

this article was first published on gowide blog. the first thing you consider when creating a new mobile application is the development process. it requires a significant amount of time and money to invest. however, advertising is much more important sometimes. imagine you launch a good and exclusive app or a game. it may be a hit but you cannot generate revenue from your invention unless you gain your audience.that’s why application marketing plays an essential role in your business success. let’s try to define the best ways of the digital product promotion. the ideas listed below will help you to build a solid marketing plan and achieve great results. where to start to elaborate a good mobile app marketing strategy you need to study yo...




mobile fraudsters turn to cryptocurrency, fewer apps blacklisted

 the cryptocurrency hype has opened new avenues for malicious apps and mobile app fraudsters. according to a new report by riskiq, the digital threat management company, malicious mobile apps have continued to decline. however, the company noted a 43% decline in blacklisted apps during q1 2018 compared to q4 2017.google play was the most blacklisted prominent app store during q1 with 8,287 blacklisted apps.androidapkdescargar continues to have the most blacklisted apps overall with over 40,000 apps. however, the addition of new apps declined considerably.the report also noted that around 1.4% of 1,508,825 new apps were blacklisted which is generally a lower compared to previous quarters.blacklisted feral apps declined from 3,507 in q4 2017...




pinterest rolls out whole-screen promoted video ads

pinterest has launched a promoted video tool that lets advertisers take over the entire mobile screen with their content.previously, the hobby blogging site has enabled clients to show their ads within smaller spaces on the screen. the site’s content consists predominantly of images and ads fit right into that.promoted videos are a game changer and significantly change these options for advertisers.roughly 42 million people in the us are now using the site to check out entertainment ideas. therefore, pinte...




creative clicks adds protected media’s anti-fraud solution to ensure fraud-free mobile ads

creative clicks, the data marketing platform for mobile, has now implemented protected media’s fraud detection and prevention solution in an effort to clean up its ad inventory. at the same time, it hopes to validate publisher traffic. the move is part of the company’s efforts to guarantee agencies fraud-free ad traffic.“protected media provides fraud detection with an unprecedented level of granularity,” said michal ivry, director of video & native advertising at creative clicks. “we provide transparency and effectiveness to our customers and protected media empowers us to expand this to our traffic quality.”according to research by adjust, ad fraud rates on mobile doubled in 2017, with sdk spoofing now responsible for 37% of al...




mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool

the big playerssnapchat has reconsidered its location tools following initial outrage over the invasiveness of snap maps. now, the app lets users update their location in real-time to share them with their friends via snap maps.mobile app developers and advertisers are now able to test more ad variations in the apple app store. creative set provides ad variations for keywords or audiences and lets developers choose from a selection of previews and screenshots.google is testing ad placements below the search bar in ios and android apps within the google feed. the company confirmed tests to venturebeat, but said it didn’t have any concrete details for google feed.snapchat has entered into a partnership with tyroo, the ad tech platform. ...




mobile ad news weekly - snapchat turns to india, pinterest rolls out promoted video ad tool

the big playerssnapchat has reconsidered its location tools following initial outrage over the invasiveness of snap maps. now, the app lets users update their location in real-time to share them with their friends via snap maps.mobile app developers and advertisers are now able to test more ad variations in the apple app store. creative set provides ad variations for keywords or audiences and lets developers choose from a selection of previews and screenshots.google is testing ad placements below the search bar in ios and android apps within the google feed. the company confirmed tests to venturebeat, but said it didn’t have any concrete details for google feed.snapchat has entered into a partnership with tyroo, the ad tech platform. ...




snapchat finds it hard to attract marketers trailing other social media platforms

snap inc had a difficult time attracting advertisers in 2017 as the company’s financials show. the company has been working hard since then to turn things around by boosting ad access as well as options of formats and better measurement tools.now, data from statista highlights that overall advertisers and brands were just slightly more interested in placing their ads on snapchat in q1 2018 compared to the time before the company went public.instead, marketers are more interested in working wit...




mobile fraudsters turn to cryptocurrency, fewer apps blacklisted

the cryptocurrency hype has opened new avenues for malicious apps and mobile app fraudsters. according to a new report by riskiq, the digital threat management company, malicious mobile apps have continued to decline. however, the company noted a 43% decline in blacklisted apps during q1 2018 compared to q4 2017.google play was the most blacklisted prominent app store during q1 with 8,287 blacklisted apps.androidapkdescargar continues to have the most blacklisted apps overall with over 40,000 apps. however, the addition of new apps declined considerably.the report also noted that around 1.4% of 1,508,825 new apps were blacklisted which is generally a lower compared to previous quarters.blacklisted feral apps declined from 3,507 in q4 2017 t...




pinterest rolls out whole-screen promoted video ads

pinterest has launched a promoted video tool that lets advertisers take over the entire mobile screen with their content.previously, the hobby blogging site has enabled clients to show their ads within smaller spaces on the screen. the site’s content consists predominantly of images and ads fit right into that.promoted videos are a game changer and significantly change these options for advertisers.roughly 42 million people in the us are now using the site to check out entertainment ideas. therefore, pinte...




creative clicks adds protected media’s anti-fraud solution to ensure fraud-free mobile ads

creative clicks, the data marketing platform for mobile, has now implemented protected media’s fraud detection and prevention solution in an effort to clean up its ad inventory. at the same time, it hopes to validate publisher traffic. the move is part of the company’s efforts to guarantee agencies fraud-free ad traffic.“protected media provides fraud detection with an unprecedented level of granularity,” said michal ivry, director of video & native advertising at creative clicks. “we provide transparency and effectiveness to our customers and protected media empowers us to expand this to our traffic quality.”according to research by adjust, ad fraud rates on mobile doubled in 2017, with sdk spoofing now responsible for 37% of al...




mobile fraudsters turn to cryptocurrency, fewer apps blacklisted

the cryptocurrency hype has opened new avenues for malicious apps and mobile app fraudsters. according to a new report by riskiq, the digital threat management company, malicious mobile apps have continued to decline. overall, the company noted a 43% decline in blacklisted apps during q1 2018 compared to q4 2017.google play was the most blacklisted prominent app store during q1 with 8,287 blacklisted apps.androidapkdescargar continues to have the most blacklisted apps overall with over 40,000 apps. however, the addition of new apps declined considerably.the report also noted that around 1.4% of 1,508,825 new apps were blacklisted which is generally a lower compared to previous quarters.blacklisted feral apps declined from 3,507 in q4 2017 t...




snapchat now lets users share their locations privately

snapchat has reconsidered its location tools following initial outrage over the invasiveness of snap maps. now, the app lets users update their location in real-time to share them with their friends via snap maps. however, this time around, users get to select whom they wish to share their location details with. this allows them to ensure that only select friends can see where they are. snapchat confirmed the feature to tec...




snapchat partners with tyroo to expand app advertising opportunities to india

snapchat has entered into a partnership with tyroo, the ad tech platform. as part of the deal, tyroo will operate as a monetisation partner of snapchat. tyroo will focus on boosting the messaging app’s ad monetisation infrastructure in india where snapchat still has a low presence compared to competitors. however, this year may be an excellent time for snapchat to enter the indian market given the growing number of smartphone users in the ...