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understanding apple at scale

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understanding apple at scale

every year, at the end of the year, i go over what i consider to be the biggest problems facing apple. last year, just before new year, i wrote about the challenges of scaling:all of the issues i've outlined above are really facets of the same problem: scaling.once upon a time, apple made desktop computers. now, apple makes computers for your desk, lap, living room, hands, pockets, wrists, and ears. and they're working on more. they're also working on everything that runs and plays on all those computers, both in terms of software and services.yet, through it all, apple has maintained its functional organization and small, focused team-based approach.our greatest strength is often our greatest weakness. so too, apple's culture. it's what...