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facebook hopes to prove ar is more than selfie filters and games

facebook hopes to prove ar is more than selfie filters and games Article News With Simple Text and Web Resource Link. For View Full Content Click on Source Link on Then Bottom Of News.



facebook hopes to prove ar is more than selfie filters and games

jason clark, engineering director of real time communication at facebook, told engadget those are two of the biggest challenges the company faces when building ar projects. still, he added, facebook is only scratching the surface in terms of what it can do with augmented reality -- and it needs to figure out how users respond to it. "the technology is only half the story," clark said. the other half, he said, is facebook's "continued focus" on making ar experiences that are going to resonate with people, whether that be a game like kitten craze or something else entirely. clark said that augmented reality has the potential to go beyond gimmicks and provide "real, tangible value," since it can mix the virtual and real worlds together. ...